This was a team project. We had to identify and pitch one new partnership Macy's should consider to capture a new customer base.
We had to include an integrated marketing strategy for Macy's designed to:
Define the value added to Macy's, by moving forward with the partnership.
Grab the attention of the new target customer base.
Enhance Macy's relevance to this audience of new custmers so they start to reappraise their perceptions of the Macy's brand.
Make them want to tell their friends about Macy's new partnership and our selection
Drive them in-store to start exploring, sharing, and purchasing.
Drive continued customer satisfaction and loyalty beyond their initial purchase.
Team I worked with on this project:
Carolina Gonzalez
Edillo Padron
Joshua Villareal
Maria Valdez
Nathalie El Kareh
Pablo Ovalle
